Case study · Restaurants
A restaurant in Bole
Invisible to anyone searching more than two streets away. Six months later, first in the local pack across most of the neighbourhood.
+312%
Direction requests · 6 months
Where it started
Three things were broken.
No website linked. The listing pointed nowhere, so Google had nothing to corroborate.
Filed as an “establishment”. A generic category never surfaces for a specific search.
Eight reviews, none answered. Competitors nearby had over a hundred.
What we did
Fixed the profile
Specific category, real hours, landmark directions, a linked site, and photographs every month.
Built review flow
A review link handed to diners at the table, and every review answered within two days.
Measured from the map
Weekly scans from 25 points around the restaurant, so progress was visible rather than claimed.
The result, in context
What the number means.
Direction requests are people asking Google to navigate to the door. It is the closest thing to a booking that Google will show you.
Placeholder figures. Every number here is replaced with the real engagement before this page is published — the measurement window, method and baseline stay, because a metric without them is just a claim.
“People started saying they found us on Google. That never used to happen.”
Client quote — to be gathered
Free audit
Run the same check on your business.
Send your business name. We score it out of 100 and send back exactly what is missing — no charge, no account, no call first.