Specialist SEO · Addis Ababa
The SEO agency in Ethiopia.
The first and only agency here that does nothing but search. One discipline, done properly, for businesses that need to be found.
See where you currently rank ↓Where you stand today
Can your customers actually find you on Google Maps?
Most Ethiopian businesses are invisible a few streets from their own door. Send your website and a way to reach you — we will score your Google listing out of 100 and tell you exactly what is missing.
Free · No account · Your score in about two seconds
Which one is yours?
Google Business Profile ● example
37/100
Most people searching nearby never see this business at all.
5 gaps · 61 points lost
Biggest wins first: only 8 reviews, no website linked, listed as a generic “establishment”. Those three alone are worth 47 of the 63 points this listing is missing.
Get these fixed →Example — a real restaurant in Bole. Scan yours above.
What we work on
Industries we grow
Search behaves differently in every trade — what wins a restaurant a booking is not what wins a law firm a client. These are the sectors we work in, and the specific problem each one has.
Patients pick whoever appears first, not whoever is best.
See the work → 02 Import & ExportBuyers abroad cannot confirm you are real.
See the work → 03 HotelsBooking sites outrank you for the name of your own hotel.
See the work → 04 EcommerceYou compete with marketplaces for your own products.
See the work → 05 Home Services & RepairA pipe bursts and they call whoever comes up first.
See the work → 06 RestaurantsDiners search “near me” and walk into the place next door.
See the work → 07 Beauty & SalonsBookings go to whoever shows photos and reviews.
See the work → 08 Real EstateBuyers search by neighbourhood. Your listings are not in it.
See the work →Why a specialist
What doing one thing actually buys you.
One thing, not ten
Most agencies here sell a website, social media, and SEO as an afterthought — usually the part dropped when the month gets busy. It is the only thing we sell, so it is the only thing we can be judged on.
Ethiopian data nobody else has
The global tools do not cover this market — most cannot return a keyword volume for Ethiopia at all. We track Maps rankings across Ethiopian cities ourselves, so the advice comes from measurements rather than guesses.
The unglamorous half
What actually moves local rankings is categories, citations, review velocity and page speed. None of it photographs well. All of it is what we spend the month on.
Who you work with
Michael Ashebir
Founder, and the person who does the work. You will not be handed to an account manager — the person who audits your listing is the person you message.
In their words
What clients say.
Gathered from real clients, quoted in full, and attributed. Nothing here is written for them.
Free audit
Get a free audit of your Google listing.
Send your business name. We score it out of 100 and send back exactly what is missing — no charge, no account, no call first.